What has Salt done?
Get the low down on some of our previous work.
- Apple iPhone Launch 
- Shifting into Top Gear 08- - 2 Sims for $2 Woolworths Exclusive
- - V Festival 2008
Virgin Mobile Apple iPhone Launch
The Brief
Develop a Marcomms plan, POS designs/elements, Online designs and media plan to launch the Apple iPhone into the Virgin Mobile handset range.
The Challenges
Virgin Mobile launched the Apple iPhone, 3 weeks after it’s main competitors into an already cluttered market with strict restrictions on how and where the iPhone could be advertised. The pressure was on Salts launch plan to cut through the clutter and ensure Virgin Mobile became part of all iPhone consumers consideration set.
The Salt Solution
Salt developed a plan with two key stages. The first a more generic look and feel, which satisfied the Apple brand guidelines and got the offer into market. The second after working with Apple, incorporated a stronger Virgin Mobile look and feel into the design, which saw all the elements stand out from the crowd.
What we Delivered
- A Marcomms plan, which covered off all activities for the three-month launch period.
- POS elements
- Designs for Web advertising
- Training manual for retail staff
- Templates and guidelines for Virgin Mobile retail partners to use for advertising
Results
The iPhone was a massive success for Virgin Mobile, with a strong offering and clear and concise advertising the iPhone exceeded all expectations. The positioning of the offer as the “Big Gig” not only sold substantial phones and placed Virgin Mobile in a competitive position with its data plans.
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Prysmian Shifting into Top Gear 08
The Brief
Prysmian were about to make a large internal change to how the sales section of the business worked. Salt’s brief was to develop a clear and concise communication plan that ensured everyone across the business accepted and rallied behind the change.
The Challenges
The timeframe from brief to conception to the conference was only 2 ½ weeks which meant it was all hands on deck to ensure the plan and all it’s associated elements were delivered on time.
The Salt Solution
Develop a theme and elements that made the change acceptable and memorable well after the conference for all - Shifting Into Top Gear.
What we Delivered
Results The changes were communicated and accepted by all staff. Elements from the theme were distributed around the business and motivation remained high. |
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Virgin Mobile 2 Sims for $2 Woolworths Exclusive
The Brief
Launch an exclusive offer into the Woolworths group retail outlets that offered serious value and capitalised on Virgin Mobiles free calls and texts between Virgin Mobile numbers.
The Challenges
The project need buy in from the retail partner group (Woolworths, Dick Smith Electronics, Tandy and Big W) and needed to be in-store within 6 weeks so the offer had some traction before the Christmas period.
The Salt Solution
Salt developed a launch plan for the offer and attended the negotiations with the retail partners to ensure they the POS elements fitted exactly with their requirements.
What we Delivered
- Launch Marketing/Media plan
- POS elements
- Clipstrips
- Hang sell stand
Results
The offer launched on time and was an instance success. The first month’s sales alone bettered the budgeted first three months sales. Best of all people were activating and using the Sims, which proved they weren’t just an impulse buy, consumers did understand the value.
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V Festival 2008
The Brief
As headline sponsor of the V Festival in 08, Virgin Mobile engaged Salt to plan, develop and execute the sponsorship across the four sites - Sydney, Gold Coast, Melbourne and Perth.
The Challenges
The main challenge was four venues in four states across two weekends is a logistical nightmare and requires meticulous planning.
The next challenge was ensuring Virgin Mobile got their message across to the festival goers and a clear but fun manner.
The Salt Solution
A detailed marcomms plan was developed which encompassed, pre-event, event and post-event activity was developed and executed. The plan involved everything from internal communications, retail campaigns and on the ground activation.
What we Delivered
- Pre festival retail campaigns
- Management internal communications
- Experiential marketing activities on ground
- Management of festival and Virgin Mobile relationship
- Negotiation and management of handset partner relationship
- Management of the Virgin Mobile Venue
- Management of all of Virgin Mobile’s promo staff on site.
Results
Salt increased Virgin Mobiles earnings from it’s handset partner by 55%, managed a 900% increase in festival buddy downloads
(compared with the 2007 stats)
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